December 23, 2011
When comparing multiple website providers to create an online presence for your law firm, expert third-party evaluations are critical in separating the best from the rest. Distinguishing itself from a crowded field, the LexisNexis Websites Services team recently received Web Marketing Association’s 2011 WebAwards for “Outstanding Website” and “Legal Standard of Excellence” in the legal category.
For the last 15 years, Web Marketing Association, using a team of independent internet professionals, has annually recognized the best websites across 96 industries. Entries receive points based on seven criteria — including design, innovation, content, technology, interactivity, copywriting and ease of use — and can earn a total score between 0 and 70 points. This year, more than 2,000 entries from 45 countries were submitted and two of LexisNexis’ websites were honored for outstanding website development and design in the following categories:
Outstanding Website: Awarded to websites that exceed the Standard of Excellence category for their industry based on a score of 60 points or greater. The LexisNexis winning legal entry was the personal injury website of John J. Sheehan – Boston MA.
Legal Standard of Excellence: Awarded to websites whose scores are above average for their industry but are below 60 points. The LexisNexis winning legal entry was the bankruptcy website of Phillips & Associates PC – Atlanta GA.
“We’re honored to have been recognized by Web Marketing Association’s WebAwards in the legal category,” said Ruth Davis, Senior Director of LexisNexis Website Services. “ Receiving these awards highlights the level of commitment LexisNexis devotes to our law firm clients to help them acquire and retain customers. I’m extremely proud of my team and this achievement.”
If you’d like to learn more about LexisNexis Website Services and how our marketing experts can partner with you to help your firm achieve superior online visibility and marketability, visit www.lexisnexis.com/law-firm-marketing/.
September 6, 2011
To stake your claim on the front pages of Google, you must first build a website that is well designed, easy to navigate, and informational. Focusing the content structure of your site around well searched keyword phrases that describe your business can help bring relevant traffic to your pages, thus increasing conversion.
Networking your site with others will become a crucial step, but first you must make sure your site is the best it can be. Does it load quickly? Do any links redirect? Is it clean? Simple? How is your SEO?
To answer the latter, take these on-site optimization factors into account. Continue reading
August 2, 2011
Quickly engaging potential clients while appealing to their needs, questions and overall interests is no easy task.
Constructing compelling website content is one thing. But it won’t take long before making that compelling content search-engine friendly turns into a balancing act.
Search Engine Watch is one of many SEO resources that emphasize the importance of content for SEO purposes. Providing useful information is what will set you apart from your competitors and keep your readers around. Just sharing photos, small blurbs and your company pricing is not enough. Continue reading
July 6, 2011
A website that captures an audience and converts visits to sales can be an incredibly valuable element of your business. Search Engine Optimization (SEO) is a vital component of your online marketing strategy that can help your website be seen, and by the right people.
But before you can start marketing your site, you need to build it in a way that is appeasing to users and search engines, alike. And it all starts with your web design.
Give Your Best First Impression
We understand that the internet moves fast, and people searching the internet move even faster. Continue reading
June 6, 2011
Every personal or business website has a market to target. Whether you’re looking for potential jobs, clients, subscribers and the like, you can increase the impact of your online presence tremendously with just three letters – SEO.
We understand that your law firm’s website requires that something extra. What you do is important and you need a powerful way to connect to potential clients. In most cases, having a well-ranked website is better than having a billboard on the busiest highway in your city making SEO a crucial element of your law firm marketing campaign.
Search Engine Optimization relies on several factors to be recognized properly by popular search engines like Google. Of them include: Continue reading
February 8, 2011
On the CWS Content team, we employ a methodology to help us identify a client firm’s intrinsic value and to create messaging around it.
Creating a value proposition
Here’s our process. We:
- Describe the demographic target for the site
- Describe the end-user problem – why does he or she need a lawyer?
- Describe the solutions the law firm offers
- Name the firm’s distinct advantages – the qualities that differentiate the firm from its competition and the benefits clients receive from hiring this particular firm
A well-chosen word. A clear and well-articulated sentence. Use of grammar that would thrill the seventh-grade teacher who taught you how to correctly diagram a sentence.
Are these enough to produce an emphatic, “What great copy!” for a website? Not quite.
A common misconception is that a web reader is the same as a magazine or book reader. Not so.