On the CWS Content team, we employ a methodology to help us identify a client firm’s intrinsic value and to create messaging around it. Creating a value proposition Here’s our process. We: Describe the demographic target for the site Describe the end-user problem – why does he or she need a lawyer? Describe the solutions [...]

A well-chosen word. A clear and well-articulated sentence. Use of grammar that would thrill the seventh-grade teacher who taught you how to correctly diagram a sentence. Are these enough to produce an emphatic, “What great copy!” for a website? Not quite. A common misconception is that a web reader is the same as a magazine [...]