A website that captures an audience and converts visits to sales can be an incredibly valuable element of your business. Search Engine Optimization (SEO) is a vital component of your online marketing strategy that can help your website be seen, and by the right people.
But before you can start marketing your site, you need to build it in a way that is appeasing to users and search engines, alike. And it all starts with your web design.
Give Your Best First Impression
We understand that the internet moves fast, and people searching the internet move even faster. The design of your website will be the first factor that determines if someone will stick around for more information. In many cases, your website will be your customer’s first glimpse into your business as a whole, and you want to start off on the right foot.
We understand that when a search engine “crawls” your website looking for information that determines your relevance, there are things that can get in the way. That is why we make sure to consider all of the important design elements that will make your site look professional while encouraging your SEO efforts including:
- Fast loading web design
- Easy-to-use Navigation
- Readable font
- HTML vs. Flash
- Proper use of graphics
- Key icons and links to outside sources
The Mesothelioma Lawyers of Belluck & Fox utilize many of these best practices in their web design. Their easy-to-use navigation helps you find exactly what you need without having to scour the page. The font is simple and easy on the eye while the use of photos is kept to a respectable amount. In the footer they’ve incorporated social media icons that link to their profiles, constantly keeping every visitor in the loop and leading them to more information at the click of a mouse.
There are many factors that play into your SEO success and it all begins with a proper website structure. Have our experienced web designers build a fully customized site that reflects your firm’s personality while conveying trust and professionalism to potential clients everywhere.